Cabinet Secretary for Tourism and Wildlife, Najib Balala, has held talks with the United Nations World Travel Organization (UNWTO) executive council and other global tourism leaders. The meeting was aimed at coordinating the efforts of the tourism sector globally and collaborating in the light of the effects of the COVID-19 Pandemic.
In a virtual meeting chaired by the UNWTO Secretary General, Zurab Pololikashvili, the leaders discussed the need to establish a joint action plan as a matter of priority.
Advocating for the message, “Stay Home Today and Travel Tomorrow,” the UNWTO Leaders meeting emphasized the need for all member states to put in all the initial efforts in ‘people first’ communication that takes cognizance of the safety of travelers and employees in the sector. This is in line with the rest of the world in rallying everyone towards preparedness and recovery measures for the industry in the days to come.
Speaking during the meeting from his office, CS Balala advocated for informative communication by all Governments to promote travel hygiene as the key effective measures to combat the COVID-19 pandemic.
He added that apart from creating awareness at this time, collaboration among all stakeholders would see tourism bouncing back to normalcy once the pandemic is contained.
“Addressing the multi-faceted impact of the pandemic demands an integrated approach across the world. When adequately supported with accurate and timely information, travel patterns will resume and tourism will rebound,” he said.
CS Balala also called for a mobilization by key members to contribute to ways of mitigating the spread of COVID-19 as they put in measures for a recovery plan.
“We must harmonize the travel and hospitality players. As destinations continue to put measures to handle the crisis, we need to factor in recovery plans by involving key institutions such as the banking industry”, the CS said.
Since the outbreak, Africa’s tourism industry is among the worst hit following the travel freeze from its major market sources across the world.