Cabinet Secretary for Tourism and Wildlife Najib Balala has asked global Tourism and Travel organizations to form alliances and create synergies in the spirit of collaboration against the Coronavirus (Covid-19) crisis which has affected the industry.

He said this during an Online Tourism Industry summit dubbed ‘Hospitality Tomorrow’ that brought together over 2,000 global hospitality industry heads and professionals from across the globe to discuss the impact of the COVID-19 pandemic on the hospitality industry

During the virtual summit, the professionals and industry heads also discussed the changes expected in the world affecting how people will transact businesses, financially and psychologically; how the signs of recovery will be anticipated and the role of Travel & Tourism in accelerating the momentum for recovery.

 “The most important thing right now is that coalitions are coming up and are being mooted for example, the International Civil Aviation Organization (ICAO), International Maritime Organization (IMO) and Tourism which are working in a united manner globally to see how we can create harmony. This will be crucial in ensuring the growth and survival of the industry during this crisis we find ourselves in,” Said CS Balala.

During the conference, special advisor to the UNWTO Secretary General, Anita Mendiratta, who was a moderator, noted that it was the right time to start conversations so as to make the critical connections needed to build the right understanding, relationships and actionable solutions to support everyone in the industry for a stronger response against the crisis.

The professionals agreed that the industry needs to leverage on the adversity to ensure that visitors flocked back their destinations and facilities after the crisis. This will be achieved by harnessing and responding to the crisis through ways that create a bright future for the industry post Covid-19.