Tourism and Wildlife Cabinet Secretary Najib Balala is set to lead a delegation of 45 travel trade exhibitors from the country to the International Tourism Bourse (ITB) travel show which will be held in Berlin , Germany from the 4th to the 8th of March 2020.

The event which is held annually is touted to be one of the largest tourism trade fairs in the World presenting the perfect opportunity for the country to showcase its diversity in the tourism products offerings.

The Kenyan delegation, which includes Marketing Agency Kenya Tourism Board (KTB), will be able to interact with over 10,000 exhibitors from over 180 countries, including all the top-decision makers, experts, buyers and young professionals from the tourism industry across the world.

Commenting on Kenya’s participation, CS Najib Balala said that Kenya would use the opportunity to assure international source markets including Germany that the country is safer for holiday. He said the global tourism events and expos provide a good opportunity to interact with world tourism players and assert the significance of Kenya in the tourism space.

“Kenya recently participated in the Outbound Travel Mart in Mumbai India , which is an important outbound market in Kenya. ITB is also a perfect platform to not only meet the best minds in the industry, but to also showcase the diverse tourism products we have to offer our visitors as a destination” Said Tourism CS Balala.

The German market is Kenya’s 5th most important international tourism source market with a market share of 3.87{d59e984f9fbc5c09e4ab0305e27bfa5819922b7230cd324f89a660f78358ca33} as at December 2018. The country remains in the top travelling destinations globally with 72{d59e984f9fbc5c09e4ab0305e27bfa5819922b7230cd324f89a660f78358ca33} of travels made by Germans in 2019 being abroad, spending almost €74B on traveling and holidays.