Visa has announced a $2.4million (KES 242million) grant to Hand in Hand Eastern Africa to support low income business owners in Kenya. The program is set to improve the livelihoods and resilience of about 10,000 individuals in the country, with 75{d59e984f9fbc5c09e4ab0305e27bfa5819922b7230cd324f89a660f78358ca33} of beneficiaries being women.

The three-year project will bring tailored skills to two distinct groups of micro business owners looking to grow their businesses. 

Speaking during the announcement of the grant, Corine Mbiaketcha-Nana, the Vice President and General Manager East Africa at Visa said that women play a major role in the economic growth of any nation, hence Visa’s decision to support the Hand in Hand Eastern Africa initiative. “The women in our lives play a key part in not only in the growth of our homes, but also the growth of our country’s economy and it is with this in mind that Visa is partnering with Hand in Hand Eastern Africa to empower women business owners”.

Albert Wambugu the Chief Executive Officer of Hand in Hand Eastern Africa said, ”Hand in Hand works with women micro business owners because of the unique barriers they face, and because when those barriers are overcome, whole communities win. Together with Visa, we aim to help at least 10,000 individuals in greater Nairobi start or scale up their businesses through a combination of specialist training and mentorship”.

Members in the project’s first group, the Launchpad, will receive Hand in Hand Eastern Africa’s business and skills training, financial inclusion and links to bigger markets, developed and adapted for maximum impact over 15 years.

Members of the second group, the Accelerator cohort, will have a full-time business, at least one employee and successful loan repayment history. It is also expected that they will have a clear vision for how to grow their businesses, and an entrepreneurial mind-set to match. This is a new segment for Hand in Hand which Visa is collaborating on to pilot the project.