Ogilvy Africa has announced the creation of a new strategic initiatives role to drive its growth agenda. This is part of the agency’s transformation strategy, and aims to create growth platforms for Ogilvy’s clients and people, furthering the firm’s position as market leader in the Sub-Saharan-Africa region.

In a statement, Ogilvy Africa announced the appointment of Anne Ngatia  as the network’s Deputy Managing Partner -Strategic Initiatives to oversee the growth and reputation of the agency across 39 African countries.

The strategic initiatives office will work with Ogilvy Africa’s key clients in creating custom One-Ogilvy solutions, that are built around their current needs and future goals.

The role also entails further strengthening Ogilvy Africa’s reputation as the leading agency network on the continent. This includes driving innovation and thought leadership in areas that are shaping the industry

Making the announcement, Ogilvy Africa CEO, Vikas Mehta said  the new role will be instrumental in creating growth engines for the agency through portfolio expansion, product innovation and partnerships.

“In a region like ours, clients often have to make tough choices between width and depth of competencies available with agencies in every market. With this role, our goal is to make the best of Ogilvy Africa available to our clients, irrespective of geography. For our business, this role This is an exciting time for Africa, and Ogilvy Africa as we evolve a connected offering for a connected world, ” Mehta added

Commenting on her appointment, Ngatia said, “I am excited and truly grateful to Ogilvy Africa for entrusting me with this position. I hope that together we shall create growth platforms for our clients and people and further propel this remarkable brand’s position as leader across the region”