Kenya Tourism Board (KTB) is partnering with Kenya Wildlife Service (KWS), Kenya Airways (KQ), and Ol Pajeta Conservancy for a conservation awareness campaign geared towards highlighting conservation initiatives in the destination.

The three-month digital campaign dubbed #FlyWild will see the partners utilize their communication assets to showcase Kenya’s conservation efforts, and also help in populating a new customer relationship tool with stakeholder data that aims at developing highly personalized relationships with all stakeholders within the tourism industry.

The lucky individual will experience a five-day conservation adventure trip to Ol Pajeta Conservancy, Amboseli National Park, and the Nairobi National Park. Kenya Airways will also offer two international return tickets to a destination that the national carrier has direct flights to. Should the winner reside in Kenya, the airline will provide two return tickets to either Kisumu or Mombasa with a validity period of one year.

Commenting on the campaign, KTB CEO Dr. Betty Radier said, “This is an important partnership that will allow us to pull resources together as stakeholders in the industry to showcase our tourism products, and also help us in collecting important data that will enable us to send targeted communication to our audiences”

The campaign follows up the partnership signed between KTB and Kenya Airways last year aimed at marketing the destination to attract more domestic and international visitors to Kenya.

“We are grateful to our partners for coming on board as this campaign is in the best interest of the parties involved. It is also an opportunity for a traveler to experience a conservation adventure dream holiday; I urge both Kenyans and international travelers to sign-up,” said Dr. Radier.

Ol Pejeta’s Chief Commercial Officer, Ken Kimani said that they were glad to be associated with this campaign because it helped to highlight some of the conservation initiatives at Ol Pajeta, noting that visitors should get the opportunity to see and appreciate what it takes to protect wildlife especially the vulnerable species.

“We are excited to host the winner of this campaign as we look forward to welcoming tourists back to share all that the conservancy has to offer” he said.