Chinese electronics maker Hisense, which says it is South Africa and China’s biggest TV seller, plans to sell a 100-inch 4K laser projection TV system later this year.

This is according to the company’s executives who addressed a press event in Las Vegas on Wednesday ahead of the upcoming Consumer Electronics Show (CES).

Television screens that measure 100 inches are rare and, like the Sony’s 100-inch Z9D, can cost upwards of $60 000 (over R800 000).

However, Hisense’s use of a projection system is set to provide a similar experience to that of 100-inch televisions but at lower cost, said the company.

Using a short-throw projector, Hisense’s Laser TV projects a 4K HDR picture on an included screen via HDMI or USB.

“Hisense is introducing the future of home theatre with a state-of-the-art true 4K Laser Cast TV,” the company said in a statement on Wednesday.

“The short-throw projector is HDR compatible and features a UHD upscaler, displaying a stunning 4K picture measuring 100 inches diagonally. It will be available in the summer of 2017 for $12 999.99 (R176 000),” Hisense added.

Meanwhile, Hisense on Wednesday also unveiled other new plans for its TV stakes in 2017, which include launching new smart TVs.

Among these new devices are the company’s H9D and H9D Plus 4K ULED Smart TV, which features wide colour gamut, edge-lit local dimming and UHD upscaling.