Absa Bank Kenya has today celebrated its one-year anniversary in the Kenyan market with a commitment to significantly invest towards transforming customer experience.

Speaking at a media briefing at the bank’s Queensway branch in Nairobi, Absa Managing Director Jeremy Awori noted that delivering a different customer experience remains at the core of the bank’s Growth.

Awori said in 2022, they will be rolling out over 60 different technology projects,all aimed at transforming customer experience, which include automation of loan top up process, a first-in-the market move which will enable customers apply and get top ups on their existing loans within 15 minutes, and at the touch of a button.

The bank announced that it plans to invest over Sh1.6 billion in technology to enhance service delivery.

As the bank celebrates one-year anniversary, Awori said they recognize that the pandemic continues to threaten the survival of small and medium businesses which are major sources of employment and account for about 40% of Kenya’s Gross Domestic Product (GDP). As a business, he noted that they are committed to supporting women in business particularly those in the SME sector, with a campaign that they hope to run across the entire Sub Saharan Africa.

Absa Chairman Charles Muchene thanked customers, stakeholders, employees and the public for walking with Absa through the re-branding journey, posting an optimistic outlook for the coming year.

“The pandemic challenge spurred greater innovation and increased digital adoption, proving our tenacity to serve our customers through digital channels,” Muchene said.

“We focused our humanitarian and business interventions towards lightening the burden for our customers, our colleagues and the country at large,” he added.