Kenya Electricity Generating Company (KenGen) PLC has launched a youth empowerment program dubbed Y-Gen.
The program  seeks to promote career development of young employees as part of the Company’s diversity mainstreaming agenda.
Launched under the slogan ‘The Future is Now’, KenGen said it  has now moved to register the Y-Gen Youth Empowerment Program with relevant government bodies and also seek to trademark its logo, becoming the first public institution in Kenya to do so.
Speaking during the virtual launch ceremony, KenGen Managing Director and CEO  Rebecca Miano, said the youth constitute about 30% of the total staff complement in KenGen making them a key component in the delivery of the company’s growth strategy.
“As KenGen continues its journey into the rest of the continent under the diversification strategy, those within the Y-Gen bracket are truly the carriers and implementers of the company’s global aspirations,” said Miano.
The KenGen boss added that the company is focused on delivering its long-term business strategy anchored on three pillars including value creation, lowering cost of electricity, and increasing generation capacity to boost and drive national development.
She said the youth will be a big part of delivering the robust strategy and therefore the need to have a forum dedicated to addressing the special needs of the young employees within KenGen.
Miano  encourage young people to embrace good practices that will help them grow professionally and at a personal level but also warned against harmful practices like alcohol, drug, and substance abuse, indiscipline among others which she said would derail an employee’s progress at work.
During the launch,  KenGen management unveiled four key pillars of the initiative that include: Y-Gen Strategy Alignment, Y-Gen Brand Development and Outreach, Y-Gen Wellness and Y-Gen Pamoja that would inform the implementation of the forum’s strategy going forward.